Le Café de Poche

Branding Identity, Collaterals, Website, Social Media

Argenton has been enriched by a warm and friendly place. The owners were keen to create an authentic place, in the spirit of the Parisian bistros. The café offers an entirely homemade menu, with fresh, seasonal and essentially local products. The branding is inspired by the colours and typography of the 1940s. The icon represents the easy going and accessible aspect of the café which is, as the owner says, “a place with a soul”. The brand collaterals have a neutral palette with the logo and other graphic elements to support the identity, along with the photographs, giving it a nostalgic air.