MKB Toegankelijk

Branding Identity, Collaterals, Social Media

MKB Toegankelijk works in collaboration with the Ministry of Health, Welfare and Sports, the VNG and the UN Convention. The program encourages sector organisations and entrepreneurs to work on accessibility. The goal was to design a brand image that reflected all disabilities and would therefore be inclusive for all. Accessibility hinges on three key facets: audio, motion, and vision. The logo embodies clarity and simplicity to be easily recognisable. The brand’s color palette comprises two complementary hues, strategically chosen to optimize high contrast across digital and physical platforms. Each element of the branding can stand alone as an icon, symbolising the various dimensions of accessibility in a positive light.