MKB Toegankelijk
Branding Identity, Collaterals, Social Media
MKB Toegankelijk collaborates with the Ministry of Health, Welfare and Sports, the VNG, and the UN Convention. The program motivates sector organizations and entrepreneurs to improve accessibility. The goal was to create an inclusive brand image that represents all disabilities. Accessibility focuses on three key elements: audio, motion, and vision. The logo features a clear, simple design for easy recognition. The brand uses two complementary colors, chosen to provide high contrast in both digital and physical media. Each branding element works independently as an icon, representing different aspects of accessibility in a positive way.
