Musée de la Chemiserie
Branding | Exhibits | Illustrations | Icons
The Musée de la Chemiserie tells the rich story of France’s shirtmaking heritage. The project involved a complete rebranding of the museum, along with the concept and design of an exhibition. The challenge was to bridge tradition and modernity, crafting a visual identity that honoured the textile roots of the region while appealing to a contemporary audience. The new branding draws inspiration from vintage tailoring labels, balancing elegance with approachability. The result is a fresh yet respectful reinterpretation of the museum’s legacy, inviting both locals and travellers to rediscover the art of the shirt.
